Samsung’s and Apple’s share of the tablet market is eroding, though they still lead the pack
It will be tough (not impossible) to catch up with and/or surpass Apple or Samsung in the tablet race, though the sprint for third place is a ferocious one led by Lenovo, Amazon, and Asus, as well as other “emerging vendors,” according to ABI Research. Lenovo is especially well positioned to take the No. 3 spot in tablet market share and is expected to ship 21 million slates by 2019.
That would give Lenovo a 7.3 percent share of the overall market and solid footing in third place. The potential to increase its standing is particularly high with each passing quarter, as Samsung and Apple can’t seem to maintain any kind of forward-moving momentum.
Between the first and second quarters of 2014, Samsung saw a 35 percent decline, while Apple suffered a 19 percent drop. The two firms’ combined share of the market slid from 72 percent to 66 percent during the same time period, ABI Research says.
“The questionable need and longer lifecycle of tablets is creating a stall in advanced and mature markets,” says research analyst Stephanie Van Vactor. “This stall is giving other vendors the opportunity to close the prominent gap and claim third place. The dent emerging vendors are creating in the market is impressive, but continuing that success is going to be the real challenge.”
For consumers, the positive in all this intense competition is the potential for prices to drop. Alternately, price points could stay the same, but tablets could come with more features baked in as vendors try to one-up each other.